Carlsberg Malaysia launches EPL 2013/2014 campaign, win 3D2N stay in UK

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Carlsberg Malaysia launches EPL 2013/2014 campaign, win 3D2N stay in UK

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English Premier League’s premium beer kicks off "Ultimate Fan Experience"

The Barclays Premier League (BPL or EPL) is finally back with Carlsberg as the official beer sponsor for the next three years. Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK.

To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide.

Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest. Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more.

That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums.

Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK. You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg!

Carlsberg can turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience.

One way to win the trip is to participate in the Price for Passion Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit www.facebook.com/Carlsberg to pledge your “price”. In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies!

Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles.

The launch of the Carlsberg BPL consumer campaign was held in a classic English pub setting of the COBRA Club (Petaling Jaya, Selangor) that was given a touch of BPL hospitality. The pub was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs. These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76, and the long bar in the Carlsberg Lounge at Anfield, the home of Liverpool Football Club. In addition, there is also an Arsenal wall showcasing the illustrious history of the Gunners. A part of the pub was also turned into a BPL gallery, complete with authentic BPL paraphernalia.

For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg.

Dislocated big toe; treatment at Sunway Medical Centre

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Dislocated big toe; treatment at Sunway Medical Centre

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Approximately a month and a half ago, I dislocated the big toe of my right foot while playing futsal. They call it a distal interphalangeal joint.

Here's the cause of it: like a brave idiot, I went challenging an opposing player who already had his leg raised back for a powerful strike. He swung his foot while I was attempting to clear the ball away, both feet collided and I felt it right away.

Yes, it was a bit painful in the first few seconds after the contact, of course, then probably 'cause I was in shock, it went numb. It was the first time I had ever dislocated any bone so naturally I started panicking. I was like, "fuuuuuck noooooo I'm still too young to quit sports like this!"

Immediately I started hopping off the futsal pitch and I asked my friend to drive me to the closest hospital around, which turned out to be Sunway Medical Centre, one of a few that's famous for being a bit more expensive than other hospitals. I was brought in from the emergency exit. I told the nurse I'm not sure if it's an emergency but she attended me as one anyway. Very kind, very friendly, I was impressed by their attitude.

Here's the process: sat on the wheel chair, filled up a form, waited on the bed in the emergency area, went for x-ray scan, went back to the bed, waited some more, doctor came showing the x-ray scans and telling me what he'd be doing to "reduce the dislocation", waited a bit more, brought to an operation room, doctor gave some scary injection to make the toe numb but didn't promise that it'd be 100% painless, right after that he pulled the toe back in position. The resetting took less than a minute and yet I still managed to yell a few "pain, pain, pain" like a pussy. He finished off by wrapping my foot up with a metal plate that's supposed to support and prevent further damage should there be any impactful contact. But it's useless 'cause the plate can be easily bent. I could shape it into a toy car if I wanted to. Hence after wearing it for only a day, I removed it.

The bill was expensive as expected. The emergency department alone charged RM103.00! Now you know why they're so nice and friendly. If it wasn't because of the emergency attention, it would've been lesser than 280 bucks.

They told me to come back for consultation after a week and I did. The toe was still swollen and a bit painful  when I bend it so the doctor advised me not to play sports for another two weeks. Gave me some gel to relief the aches (Perskindol), more "papaya pills" to reduce the swelling and billed me another 70 bucks, motherfucker...

Today, after more than a month since revisiting the doctor, the swelling still hasn't fully subsided. Although I can run and jump now but when I try to bend or stretch it to its limit, I can still feel something's blocking, and it hurts a bit. I'm gonna give it another month to see if it'd still be like this, and if it is, I'd have to get a second opinion.